Most exporters in the world usually focus their attention on the United States - because of its size and wealth.

The export objective is to identify those countries
that import your type of product...Secrets of International Import Export Trade

Choice of International Foreign Market
It makes good sense to focus the bulk of your research efforts on specific foreign markets - the
ones that the company will try to enter first

International Import Export Strategy The manufacturer may decide not to do export marketing by themselves, but prefer to employ a trading house or export agent to act on their behalf in seeking market opportunities, promoting and securing orders.

A strategy is just a sophisticated name for a plan.

The manufacturer should determine which foreign market to target first...