Your import-export objective
is to find a foreign market without the need on any kind of
product redesign and be exposed in the foreign market
to determine their reactions by prospective
Export agents, Distributors,
Export Merchants are trading companies that will buy the local firm's goods and assume the
risk of reselling them profitably abroad. They usually specialized in a particular line of products,
in a particular geographical market area.
Strategies for Export. Modifications required may be due to legal
requirements: product labeling regulations, weight & measures, language
dictated by local cultures.
Perhaps the manufacturer
is too busy with his home market or
too busy manufacturing to export. Whatever the reason, he may
decide to engage in indirect exporting.