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Secrets of International Trading
"A
'strategy' is just a sophisticated
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Marketing Strategies for Export
A strategy is just a sophisticated name for a plan.
1. Market Research Together, in harmony they should enable the manufacturer to achieve its Export Marketing Strategies sales plan.
Market Research Strategies for Export The manufacturer should determine which foreign market to target first. Malaysian firm, for example, automatically looks North of the border such as Thailand. Therefore, exporters should always consider exporting Next Door. In targeting likely foreign market, the exporter should use a "Checklist" of factors. In practice, market research through the participation in a trade fair, government sponsored export mission or personal visit to foreign countries. Once a preliminary survey has suggested one or a few countries for closer investigation, the exporter should find out: |
Secrets of International Trading
How to manage Export Promotion? How to Draft and Agency Agreement? Export Trade Barriers & Trade Blocks |
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1. The potential size of the market for its product 2. The types of customers, competitor's products and their prices 3. The most suitable channels of distribution 4. The best way of entering the market (agent, joint venture, etc) 5. The existence of any market opportunities that would provide a market "niche" and "competitive edge"
If the market research required, is beyond the scope of the Trade Commissioner, he will suggest the names of some suitable local market research firms. Some manufacturer may decide not to export themselves, but employ a trading house or export agent to act on its behalf in seeking market opportunities, promoting and securing orders.
1. Product Acceptability? 2. Product Advantages? 3. Sufficient Potential Volume? 4. Adequate Plant Capacity? 5. Adequate Export Financing? 6. Sufficient Availability of Raw Goods? 7. Compliance with all Export Market: Rules/Regulations/Labels? 8. Ability to Provide Satisfactory Servicing in Export Market? 9. Availability of suitable Banking Facilities in Export Market? 10. Stability of Economic and Political Climate in Export Market? 11. Availability of Adequate Warehousing? 12. Adequate Shipping/Transport Facilities in Export Market? 13. Suitable Sales/Distribution Methods Available in Export Market?
Next page 2/5 |
How to Develop an Export Market? How to Conduct Export Research? How to calculate Costing for Export? Hazards of Export Packing & Shipping Export Shipment and Transportation 4 P's of Business Correspondence About Pallet a transportable platform
Recommended references
Pricing procedure
for costing and export quotation
Costing in your local
currency and convert to foreign currency for export pricing of your
products. |
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