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Secrets of International Trading © copyright

Marketing Strategies for Export

A strategy is just a sophisticated name for a plan.
You should have one basic plan for exporting, such
a plan can be broken down into five basic steps:

1. Market Research

2. Product design

3. Pricing

4. Distribution

5. Promotion

Together, in harmony they should enable the manufacturer to achieve its Export Marketing Strategies sales plan.

 

Market Research Strategies for Export

The manufacturer should determine which foreign market to target first. Malaysian firm, for example, automatically looks North of the border such as Thailand. Therefore, exporters should always consider exporting Next Door.

In targeting likely foreign market, the exporter should use a "Checklist" of factors. In practice, market research through the participation in a trade fair, government sponsored export mission or personal visit to foreign countries.

 

 

 
Secrets of International Trading
APEC | The EEC | InCoTerms 2000
Exporting Starts Here
Export Marketing Strategies
How to manage Export Promotion?
Documentation for Exporting
How to Draft and Agency Agreement?
Export Trade Barriers & Trade Blocks
Getting Paid for Exporting
Export Insurance
How to Develop an Export Market?
How to Conduct Export Research?
How to calculate Costing for Export?
Hazards of Export Packing & Shipping
Export Shipment and Transportation
4 P's of Export Business Correspondence
About Pallet a transportable platform
 
How to secure hassle-free Import Export  financing and Venture Capital easily from International VC Firms?
Once a preliminary survey has suggested one or a few countries for closer investigation, the exporter should find out:

1. The potential size of the market for its product
2. The types of customers, competitor's products and
      their prices
3. The most suitable
channels of distribution
4. The best way of entering the market (agent,
      joint venture, etc)
5. The existence of any market opportunities that would
     provide a market "niche" and "competitive edge"


Smaller exporter may wish to reduce the costs of any market survey by using government services available.

  • Trade Commissioners stationed at embassies abroad are only too willing to help the exporter assess the foreign market and suggest likely distributors.
     

  • So long as the export firm provides adequate product literature, samples and other necessary information.

If the market research required, is beyond the scope of the Trade Commissioner, he will suggest the names of some suitable local market research firms.

Some manufacturer may decide not to export themselves, but employ a trading house or export agent to act on its behalf in seeking market opportunities, promoting and securing orders.

 

Checklist for Market Analysis

1. Product Acceptability?

2. Product Advantages?

3. Sufficient Potential Volume?

4. Adequate Plant Capacity?

5. Adequate Export Financing?

6. Sufficient Availability of Raw Goods?

7. Compliance with all Export Market: Rules/Regulations/Labels?

8. Ability to Provide Satisfactory Servicing in Export Market?

9. Availability of suitable Banking Facilities in Export Market?

10. Stability of Economic and Political Climate in Export Market?

11. Availability of Adequate Warehousing?

12. Adequate Shipping/Transport Facilities in Export Market?

13. Suitable Sales/Distribution Methods Available in Export Market?

Next page 2/5 Market Research Checklist  "A marketing research checklist research checklist should help a manufacturer organize"

Pages 1/5  2/5  3/5  4/5  This is page 1/5 

 

 

 

 

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"I am international trade consultant and teacher.
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Thank you for your work." best regards.  françois Blachon, toulouse FRANCE vinexport @wanadoo.fr

Recommended references
related to
Export Pricing

A key tasks of an exporter is to calculate the price that the foreign buyer has to pay for your products. How to do Costing for Export?

Most foreign buyers prefer to be quoted in their local currency or in US dollars. Analysis of Export Pricing

To
established in a new market, be satisfied with just breaking even or even incurring a loss. Pricing Strategy for Export

The cost-plus method of pricing ensures that you will be selling at a profit. Export Pricing Competitiveness

Pricing procedure for costing and export quotation Checklist of Export Pricing Strategy

Costing in your local currency and convert to foreign currency for export pricing of your products. Summary of Export Price Costing
 

 

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