Checklist for Export Market Research

22. Marking stenciling an identification mark on each package for export. A small cost is involved in stenciling an identification mark on each package for export.

23. Labeling products information.
These may have to be printed in a foreign language, perhaps containing information not included in the labels used within the exporter's country. The selling price of the product must include sufficient allowance for these extra labeling costs.

24. Brand name make sure the name have no undesirable meaning Religion and other cultural differences may also determine whether the product is saleable in its present form or otherwise. For example: branding your IT anti-spam software product Amor which mean "Love" in Spanish will present a different impression of your product selling them in Spanish speaking countries.

The package used to enclose the product for local market may not be suitable for export.

25. After-sales services

26. Foreign visits - For personal contact with customers

Checklist for Export Personnel

1. Experienced Export personnel

2. Trained personnel

3. Personnel - development programs

4. Customers as people - attitude, treatment, keeping promises

5. Employees as people - recognition, participation, and
     Reward mechanisms:
                                                  a. Bonuses

                                                  b. Profit-sharing

                                                c. Stock Ownership

Next page 3/5
"Some minor product modifications may be
necessary to capture a share of the market."

The modifications may be due to legal requirements, for example: product labeling regulations, weight and measures, language or may be dictated by the local culture or climate.

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Recommended references related to Export Pricing
A key tasks of an exporter is to calculate the price that the foreign buyer has to pay for your products. How to do Costing for Export?

Most foreign buyers prefer to be quoted in their local currency or in US dollars. Analysis of Export Pricing

To established in a new market, be satisfied with just breaking even or even incurring a loss.
Pricing Strategy for Export

The cost-plus method of pricing ensures that you will be selling at a profit. Export Pricing Competitiveness

Pricing procedure for costing and export quotation.
Checklist of Export Pricing Strategy

Costing in your local currency and convert to foreign currency for export pricing of your products.
Summary of Export Price Costing

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