Secrets of International Trading © copyright

Checklist for Export Marketing Plan

"If you aim at nothing.
It's guaranteed, you will hit it."

1. Own Product characteristics, price, packaging, etc.

2. Foreign Enquires, Contacts.

3. Literature/Catalogues what is presently available.

4. Trade Commissioner Contact, send product details.

5. Choice of foreign market

6. Examine likely foreign markets Size:

• Population, income
   
• Competition similar products, price, methods
   
• Trade barriers (Export Trade Barriers)
   
• Product suitability
   
• Cultural barriers language, etc.
   
• Economic situation
   
• Political situation
   
• Business practices