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Many sender use *cap* as well as *bold* for their e-signature, giving the impression that *the sender* is more important that the message itself. With such message (below), the recipient will assume that *Captain So So* is the name of the sender and *S. Lexia* is the secretary. In actual fact: Captain So So, is the name of the company and S. Lexia is the sender (male)
Spotting the Fake e-Business people learned to spot the *Fake* and ignore
them, especially those using public Avoid using public e-mail at the start of any e-business relationship if you want a respond. If you have a need to use any *public e-mail*, give a short to the point explanation like this example: PS: I am using a web-based email to maintain my business communication while traveling. Many recipients will not respond to e-business enquire using *public e-mail*, thinking that: what is the sender trying to hide? Or the sender must be a small time agency, that can't even afford his/her own e-mail hence, many recipient do not attach much commercial value to such e-messages and ignore them.The Real Business World Those of us, who are on the fast lane -- expect fast response. But in the real business world, it usually does not work that way. Many companies all over the world have an IT, IS, MIS department or simply an ordinary clerk to manage *in and out-going* e-mails. Many companies do not have a network, mail-servers or e-mail address for every department, a lease or ISDN line with 24 hours Internet connection or even Internet accessibility for every manager. Many companies also apply the same proven management policy for fax to the management of e-mails. Your e-message get checked by whomever that is assigned to manage it. These *personal* idea of e-communication priority which usually never matches the sender idea of priority and so..... at their leisure, sometime once a week, check for emails, print it, and is "left" on a tray for internal dispatch.... see below new world record:
Simply put... your urgent priority may not be accorded the same priority by the recipient and it could very well work the other way round in reverse. So, don't expect a quick response and if your message is badly written: don't be surprises that a response may not even be forthcoming.
Quick, Urgent, Reply now!
It is not that they don't want to sell.... they have to attend to many priority on their daily agenda plus the fact that your enquire need a bit of working with calculation to meet certain company requirements. They can't just "pluck" a figure out of the "thin air" and they can't quote if you have not given sufficient information, like: your country. Therefore, any *time-short* e-business recipient that is willing to respond, will first evaluate the quality of your communication skills, manners and attitude. Hastily and badly written email is certainly not an incentive for responding isn't it? Communication Priority Simply put: most bosses are quite senior of age and attached no significant value to *E* anything. After-all, they got to where they are now without these *E-whatever*. Further-more, 98% of their current business comes from solid *brick and mortar*. Therefore, many SMEs, SMIs and SMBs check their e-mail once in a *blue moon*. On top of that, they get more *JUNK* email and less genuine quality email. So.... any hastily and badly written email will be deleted as *junk*.
FAX is also electronic mail most e-business "Netdeizen" *THINK* e-mail is best because it is fast and cheap. The *fact* is that sending *FAX* will usually get a faster response because, many company accept it as a *standard* form of communication, with management procedures already being used for years. They can *physically* and visually judge the quality of your faxed message, *the way* it is written. The fact that, since the sender is willing to pay a *higher* price to fax the message -- automatically increases the perceived commercial value of such faxed business message. e-Communication Check List 1. Any form of electronic communication is never certain, always gives the recipient the benefits of doubt and send again. 2. Take time to use proper and correct e-communication business *Protocol*. After all, time is equally, a rare and expensive commodity for both parties concern. 3. Always use an e-signature for consistent identification in all your e-mail communication. The recipient may be receiving hundreds of e-mail messages and simple can't remember. 4. E-mail is not necessary better, when recipient seldom check for mails or its perceived commercial value is low for most first time e-communication. 5. It is not a good start to use public email for any initial e-business communication. 6. The sender idea of priority is usually never the same as the recipient 7. Never send attachment without first asking for permission, it is considered *spam* and *retaliation* from an offended recipient usually result in *nasty* consequences for the sender. 8. Hastily and badly written e-mail reflects on the sender and recipient that is willing to respond will evaluate on the quality of the sender communication skills, manners and attitude. International email scam
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