The exporter's products may find easier acceptance in neighboring countries, particularly those that use the same language and enjoy a similar culture or history.

One technique that some exporters use to identify potential target countries, is to analyze the most recent import statistics of various countries.

The objective is to identify those
countries that import your type of product.

Trade statistics for commodities and countries are published in the U.N. and U.S. publications under the Standard International Trade Classification (S.I.T.C).

Analysis of Foreign Market

A great deal of statistical and other information is available about each country in the world.

Many government trade ministries publish surveys of other countries for the benefit of their own exporters, which can be used by anyone. You can easily obtain an assessment of the economic and political situation and the existence of trade barriers.

Acquiring general information by the exporter about the foreign country is quite easy- for example, population, GNP, income etc.

It becomes progressively more difficult to assess the potential demand in that foreign market for the exporter's product and will require a special market study How to Develop your Export Market? a personal visit and by participation in an industry trade show to assess the culture differences, local business practices, competition from local suppliers and other foreign countries.

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Analysis of product price and Analysis of export product

"...only if the answers to these questions
are satisfactory, should the would-be
exporter proceed..."