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Secrets of International Trading © copyright
"exporting in a somewhat nonchalant
and
haphazard way can be called:
'fly-by-the-seat-of-the-pants'
approach Most companies enter exporting in a somewhat nonchalant and haphazard way, perhaps answering an unsolicited inquiry for their product, responding to the opportunity created by an overseas relative or as the result of a holiday trip to some country. This can be called:
fly-by-the-seat-of-the-pants A prudent course of action is to undertake export research to acquire information and make intelligent decisions. As well as the directions to go and avoid costly mistakes further down the road. Initially, export research can be conducted locally - information can be collected from government agencies, banks, newspapers, journals or through the Internet. For more detailed information on competition, pricing, distribution, product use, etc. a more specific study have to be carried out in the foreign country. Marketing Strategies for the Exporter
It makes good sense to focus the bulk of one's research efforts on specific foreign markets - the ones that the company will try to enter first.
Most exporters in the world usually focus their attention on the United States - because of its size and wealth.
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