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Secrets of International Trading

"only if the answers to these questions
are satisfactory, should the would-be
exporter proceed"

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Analysis of Products for Export

The exporter should ask himself a number of questions about the nature of his product and determine how exportable it is.

The types of questions that should be asked are:

1. What are the features of our product that make it compare
      favorably with competitive products?
      # In other words, why do our local customers like them?

2. How is the product used?
     Would it have the same use abroad?

3. What size, colors, design, etc. are preferred by the users?
      # Would foreign buyers have the same attitude?

4. What modifications, if any, would be necessary?
     # To make the product more acceptable to foreign buyers?

5. Has the product been thoroughly tested and tried in
     the home market?
     # Can we be sure of consistence high product quality?

6. What are the branding, packaging, and labeling
     requirements to sell the product abroad?
     # How would the present branding, packaging and
     labeling be changed for exporting?

7. What are the technical specifications of the product?
     Would they be acceptable in the target country?

8. What after-sales service, if any, would be required?
      # How should it be provided?

  Secrets of International Trading

APEC    The EEC    InCoTerms 2000

Exporting Starts Here

Export Marketing Strategies

How to manage Export Promotion?

Documentation for Exporting

How to Draft and Agency Agreement?

Export Trade Barriers & Trade Blocks

Getting Paid for Exporting

Export Insurance

How to Develop an Export Market?

How to Conduct Export Research?

How to calculate Costing for Export?

Hazards of Export Packing & Shipping

Export Shipment and Transportation

4 P's of Business Correspondence

About Pallet a transportable platform

 
 

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9. Would the product meet foreign health and safety
      standard requirements?
      # How do we meets foreign required standard?

10. What if the technology is changing fast?
        # How can we maintain product superiority?

11.How do we keep ahead of the competition?

12. Can we produce the quantities of product
        that may be required?

13. Will we be able to maintain continuity of supply?


 

Analysis of Export Pricing

Another research that would-be exporter should undertake is the export price for the product.

Most foreign buyers prefer to be quoted an all-inclusive price, in their local currency or in US dollars, delivered to their warehouse, nearest port, airport, or city.

In other words, it is not enough for the would-be exporter to calculate an export FOB or FOR to his own local port of shipment.

He must calculate the price right through to the foreign country, an export price that is CIF, FOB or FOR called Incoterms known as Special International Trade Terms

The guiding principle in calculating an export price is to make sure that all possible costs are included using a Costing Sheet to ensure that no items have been overlooked.

The first item is the production cost. Here a decision must be made whether it includes both variable or direct and fixed costs-(overhead costs).

Some exporters, to help keep their export prices competitive, include little or no overhead cost, only the variable or direct cost of production. The cost of administrative overhead is absorbed in the price set for local sales.

The risk exists with this practice for your goods being sold abroad at less than the home country price is - there may be the imposition of an anti-dumping duty on your product.

In addition to all the various production, transportation, customs, marketing, insurance, exporter's profit margin and other costs that must be included in the final landed price.

Different foreign markets, if the exporter is considering different foreign markets, he would have to prepare different price quotations.

If the foreign market is very large, as with The EEC, he may need to have different prices for each region, taking into account varying transportation costs.

Some flexibility is important, the exporter may need to offer some discount to the foreign buyer for large orders or if the buyer is willing to pay cash. Once the exporter has calculated the final selling price for his product How to do Costing for Export?, he must compare this with the price charged for competitive products.

Decision ahead of time by the exporter on the amount of credit, if any, to be given to the foreign buyers and how payment is to be made Get Paid for Exporting for example; sight draft drawn against an irrevocable letter of credit.

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Export Distribution Research

"An Important question 'export research'
can answer is - how to distribute your
product in the foreign market?"

 

 

Recommended references
related to
Export Pricing

A key tasks of an exporter is to calculate the price that the foreign buyer has to pay for your products.
How to do Costing for Export?

Most foreign buyers prefer to be quoted in their local currency or in US dollars. Analysis of Export Pricing

To
established in a new market, be satisfied with just breaking even or even incurring a loss.
Pricing Strategy for Export

The cost-plus method of pricing ensures that you will be selling at a profit. Export Pricing Competitiveness

Pricing procedure for costing and export quotation
Checklist of Export Pricing Strategy

Costing in your local currency and convert to foreign currency for export pricing of your products.
Summary of Export Price Costing

 

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