|
Secrets of International Trading © copyright "Trade Fairs are often the most effective way to introduce a product and find out exactly what buyers think." Trade fairs An excellent way by which an export firm can demonstrate its products, contact potential customers, agents and distributors. Generally, to get a feel of a foreign market, is by participating in one or more of the many organized trade fairs that are held around the world. Originating many centuries ago, and held at cities upon which various trade routes converged upon, trade fair is a place at which manufacturers and traders can demonstrate their wares, meet one another and secure orders. In the old days, the goods traded were precious metals, spices and fabrics. Nowadays, there are trade fairs for practically every kind of product. In fact, because of the great variety of products manufactured, trade fairs have become extremely specialized. These trade fairs, although they occasionally permit entry to the general public, are basically industrial trade fairs. In other words, the stalls or booths are occupied by manufacturing firms who seek orders not from the general public but from wholesalers and retailers. |
|
|
