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Contents for: Exporting Starts Here........

 
 

"Many firms have taken the exporting path and are supplying world markets with a wide variety of products..."
 

"In the international market place, the size of a company is not an important factor. Smaller firms can be just as effective as large corporations..."

Exporting Starts Here...
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The guiding principle in calculating an Analysis of Export Pricing is to make sure that all possible costs are included using a Costing Sheet to ensure that no items have been overlooked.

The most important export preparation is developing an Export Marketing Plan.

Such a Plan will give a sense of direction to export activities. It must be clear and comprehensive and it should be set out on paper to guide the efforts of the Export Manager and his team.

 
 
 
Why Export?
"In the international market place, the size of a company is not an important factor."
 
 
Organizing for Export
It should start
off by appointing a competent person called an Export Manager.
 
 
Procedures for Exporting
The Export Manager
should set out on paper for all to follow clear-defined procedures.

Smaller firms often have the advantage of serving market niches.

Multinational firms concentrate on expansion into markets that offer the greatest profit potential and knowingly bypass segments.

These bypassed segments can serve as profitable markets for the smaller exporters -they can sense, retrieve, and react to market information more quickly than the larger corporations with their multilevel hierarchy of decision making.

 

 

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