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| Exporting Starts Here........ |
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Many firms have taken the exporting path and are supplying world markets with a wide variety of products.
In the international market place, the size of a company is not an important factor. Smaller firms can be just as effective
1. They have a suitable product. 2. They make a commitment to export. Smaller firms often have the advantage of serving market niches. |
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Multinational firms concentrate on expansion into markets that offer the greatest profit potential and knowingly bypass segments. These bypassed segments can serve as profitable markets for the smaller exporters -they can sense, retrieve, and react to market information more quickly than the larger corporations with their multilevel hierarchy of decision making. The key factor is to have a good product that will satisfy a need in the foreign market - this can be determined by having your product evaluated abroad, via sending samples to prospective agents, distributors or at a trade show. If your product is doing well at home - that is a good sign that it will have appeal abroad. You must consider how to get your product into the foreign market. |
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