Secrets of International Trade
for the Exporter
"An exporter should determine which foreign market to target first....
...Singapore firms, for example, automatically looks North of the
border such as Malaysia"
Some manufacturer may decide not to export themselves, but employ a
export agent to act on its behalf in seeking market opportunities, promoting and securing orders.
research checklist should help
a manufacturer organize its data and thoughts for exporting.
The modifications may be due to legal requirements,
for example: product labeling regulations, weight and measures, language or may be dictated by the local culture or climate.
Direct Export, to sell the product yourself - this means that the manufacturer must have its own sales representative abroad or an
working on a commission basis or
who buys the goods for resale.
"If you aim at nothing. It's guaranteed
that you will hit it."
Brand name make sure the name have no undesirable meaning
Religion and other cultural differences may also determine whether the product is saleable in its present form.
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