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Contents for: Marketing Strategies for the Exporter

 
 

"An exporter should determine which foreign market to target first. Singapore firms, for example, automatically looks North of the border such as Malaysia or Thailand".
 

"Exporters should always consider exporting Next Door. In targeting likely foreign market, the exporter should use a "Checklist" of factors".

Marketing Strategies for the Exporter
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Marketing Strategies for the Exporter
In practice, market research through the participation in a trade fair, government sponsored export mission or personal visit to foreign countries.

Smaller exporter may wish to reduce the costs of any market survey by using government services available.

 

Trade Commissioners stationed at embassies abroad are only too willing to help the exporter assess the foreign market and suggest likely distributors.

So long as the export firm provides adequate product literature, samples and other necessary information.

If the market research required, is beyond the scope of the Trade Commissioner, he will suggest the names of some suitable local market research firms.

 
 
A strategy is just a sophisticated name for a plan. You should have one basic plan for exporting.
 
 
Export marketing research checklist should help a manufacturer organize its data for exporting.
 
 
Product Strategy. Minor product modifications may be necessary to capture a share of the market.
 
 
Export Price Strategy. There are many ways an export firm can get its products into the foreign markets.
 
 
Checklist for your export promotion and export marketing plan
 
 
Branding Strategy. Religion and cultural differences may determine whether the product is saleable.

Some manufacturer
may decide not to export themselves, but employ a trading house or
export agent to act on its behalf in seeking market opportunities, promoting and securing orders.
 
 

 

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