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| Marketing Strategies for the Exporter |
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An exporter should determine which foreign market to target first. Malaysian firm, for example, automatically looks North of the border such as Thailand.
Therefore, exporters should
In targeting likely foreign market, the exporter should use a "Checklist" of factors. In practice, market research through the participation in a trade fair, government sponsored export mission or personal visit to foreign countries. |
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Smaller exporter may wish to reduce the costs of any market survey by using government services available. Trade Commissioners stationed at embassies abroad are only too willing to help the exporter assess the foreign market and suggest likely distributors. So long as the export firm provides adequate product literature, samples and other necessary information.
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