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  Marketing Strategies for the Exporter Secrets of International Trading © copyright
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An exporter should determine which foreign market to target first. Malaysian firm, for example, automatically looks North of the border such as Thailand.

Therefore, exporters should
always consider exporting Next Door.

In targeting likely foreign market, the exporter should use a "Checklist" of factors.

In practice, market research through the participation in a trade fair, government sponsored export mission or personal visit to foreign countries.

 
Marketing Strategy for Export
Export Market Research Strategy
Checklist for Market Analysis
Checklist for Export Market Research
Checklist for Export Personnel
Product Strategy for Export
Pricing Strategy for Export
Checklist for Export Distribution
Checklist for Export Pricing Strategy
Checklist for Export Promotion
Checklist for Export Marketing Plan

Some manufacturer may decide not to export themselves, but employ a trading house or
export agent to act on its behalf in seeking market opportunities, promoting and securing orders.

If the market research required, is beyond the scope of the Trade Commissioner, he will suggest the names of some suitable local market research firms.

 

Smaller exporter may wish to reduce the costs of any market survey by using government services available.

Trade Commissioners stationed at embassies abroad are only too willing to help the exporter assess the foreign market and suggest likely distributors.

So long as the export firm provides adequate product literature, samples and other necessary information.

 

 

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