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Contents for: How to Manage Export Promotion?

 
 


"Trade Fairs is an excellent way by which an export firm can introduce and demonstrate its products and find out exactly what buyers think as well as contact potential agents and distributors".


"The exporter should find out what types of documents for Export are required for an export transaction, how many copies of each, and from where they can be obtained".

How to manage export promotion?
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How to manage export promotion?

Click here to start on page 1

In the market growth stage, the firm should concentrate on promoting brand loyalty.

Later, in the market maturity stage, promotion can be placed on product differentiation - trying to make the product as unique and differential as possible from competitive ones.

 

Sales decline stage, if and when sales begin to slip, special promotion efforts will be required.

A small export firm, may enlist the help from an advertising consultant on a part-time basis and suggest basic ideas to the firm's representative.

 
 
How to Manage Export Promotion? What are the various ways to promote your products abroad?.
 
 
Role of the Foreign Agent & Exporter. "Agents are always tempted to neglect one product for another".
 
 
Trade Fairs...are the most effective way to introduce a product and to find out exactly what buyers think.
 
 
Overview of Export Payment, Financing & Documentation. "...the 'currency' in which payment is to be made to you
or your company may risk an 'exchange loss' that could 'wipe out' profits..."

The type of customers
- is the promotion aim at Industrial user or middlemen. Advertising and samples are often the most efficient way of persuading middlemen to try a new food product.

Whereas, personal selling is essential in reaching wholesalers. Trade fairs and trade journals is an excellent way of reaching industrial users.

 
 

 

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