Spot the *Fake* and ignore them, especially those using *public e-mail* like: sosoakdyekl@hotter-mail.com for business.

Most e-business people often don't introduce themselves properly. Here are some examples of e-mail salutation that should not be use at the start of any e-business relationship and yet they complain that they are not getting any respond to their business enquires.

e-Business e-mail salutation that should not be use at the start of any e-business relationship...

Hi
Hello
Kind Sir
My Dear
To whom it may concern

Many e-business sender don't bother to use any salutation at all, a true case study example: (considered the most polite of all business email)

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"I WANT THIS....THIS... AND THIS... REPLY TO ME AS SOON AS POSSIBLE URGENT. WITHOUT A NAME OR ANY OTHER INFORMATION OR WITH MINIMAL INFORMATION AND TYPING IN *CAP* IS CONSIDERED SHOUTING AND RUDE. THEREFORE, ANY RECIPIENT WILLING TO RESPOND TO SUCH MAIL MUST BE PRETTY DESPERATE WITH PLENTY OF TIME ON HAND AND NOTHING TO DO FOR THE DAY.

Many sender use *cap* as well as *bold* for their e-signature, giving the impression that *the sender* is more important that the message itself.

With such message (below), the recipient will assume that *Captain So So* is the name of the sender and *S. Lexia* is the secretary. When in fact: Captain So So, is the name of the company and S. Lexia is the sender (male)

Spotting the Fake e-Business people learned to spot the *Fake* and ignore them, especially those using public
e-mail@hotter-mail.com for business communication.

Avoid using public e-mail at the start of any e-business relationship if you want a respond. If you have a need to use any *public e-mail*, give a short to the point explanation like this example:

PS: I am using a web-based email to maintain my business communication while traveling.

Many recipients will not respond to e-business enquire using *public e-mail*, thinking that: the sender must be a small time agency as well as perceiving it as of little commercial value and will be ignored.

The Real Business World
Those of us, who are on the fast lane -- expect fast response. But in the real business world, it usually does not work that way. Many companies all over the world have an IT, IS, MIS department or simply an ordinary clerk to manage all *in and out-going* e-mails.

Many companies also apply the same proven management policy for fax to the management of e-mails. Your e-message get checked by whomever that is assigned to manage it. The recipient idea of e-communication priority may not match the sender idea of priority and so..... at their leisure, sometime once a day or a week, check for emails, print it, and is "left" on a tray for internal dispatch.... see below new world record:

Press report: The Sunday Times -- AFP
Reprint: 09/04/200 -- New Straits Times -- www.nst.com.my

Simply put... your urgent priority may not be accorded the same priority by the recipient and it could very well work the other way round in reverse.

So, don't expect a quick response and if your message is badly written: don't be surprises that a response may not even be forthcoming.

Quick, Urgent, Reply now!
Many business managers do not attend to your e-message alone, most likely they are also receiving hundreds of e-mail that needs their attention as well.

It is not that they don't want to sell.... they have to attend to many priority on their daily agenda plus the fact that your enquire need some working of calculation to meet certain company requirements.

e-Communication Priority
Usually, e-mail is the lowest priority of hierarchy for many world wide SMI (small medium industries) or SME (small medium enterprise) and SMB (small medium business).

The *fact* is; sending a *FAX* will usually entice a faster response because, many company accept it as a *standard* form of communication, with management procedures already being used for years.

They can *physically* and visually judge the quality of your faxed message, *the way* it is written. The fact that, since the sender is willing to pay a *higher* price to fax the message -- it automatically increases the perceived commercial value of such faxed business message.

e-Communication Check List

1. Any form of electronic communication is never certain, always gives the recipient the benefits of doubt and send again.

2. Take the time to use proper and correct e-communication business *Protocol*. After all, time is equally, a rare and expensive commodity for both parties concern.

3. Always use an e-signature for consistent identification in all your e-mail communication. The recipient may be receiving hundreds of e-mail messages and simple can't remember.

4. E-mail is not necessary better, when recipient seldom check for mails or its perceived commercial value is low for most first time e-communication.

5. It is not a good start to use public email for any initial e-business communication.

6. The sender idea of priority is usually never the same as the recipient

7. Never send attachment without first asking for permission, it is considered *spam*.

8. Hastily and badly written e-mail reflects on the sender and recipients that are willing to respond will evaluate on the quality of the sender communication skills, manners and attitude.

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