How to Assess Export Potential?
has taken the exporting path and are supplying world markets with a wide variety of products.
In the international market place, the size of a company is not an important factor.
Smaller firms can be just as effective as large corporations, provided:
1. They have a suitable product.
2. They make a commitment to export.
Smaller firms often have the advantage of serving market niches. Multinational firms concentrate on expansion into markets that offer the greatest profit potential and knowingly bypass segments.
bypassed segments can serve as profitable markets for
the smaller exporters - they can sense, retrieve, and react to market
information more quickly than the larger corporations with their
multilevel hierarchy of decision making.
The key factor is to have a good product that will satisfy a need in the foreign market - this can be determined by having your product evaluated abroad, via sending samples to prospective agents, distributors or at a trade show.
If your product
is doing well in your home market - it is a good sign that it will have appeal abroad.
You must consider how to get your product into the foreign market. This will includes: