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Secrets of International Trading © copyright "In the international market place, the
size 1. Increase sales and profits through new contacts (export sales may even exceed local sales). 2. Create market diversification and help to offset sales fluctuations in the local market. 3. Contribute to increase production at optimum level and allow continue growth. 4. Provide new opportunities and challenges to management.
How to Assess Export Potential? Many firms have taken the exporting path and are supplying world markets with a wide variety of products. In the international market place, the size of a company is not an important factor. Smaller firms can be just as effective as large corporations, provided: 1. They have a suitable product. 2. They make a commitment to export. Smaller firms often have the advantage of serving market niches. Multinational firms concentrate on expansion into markets that offer the greatest profit potential and knowingly bypass segments. |
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These bypassed segments can serve as profitable markets for the smaller exporters - they can sense, retrieve, and react to market information more quickly than the larger corporations with their multilevel hierarchy of decision making. The key factor is to have a good product that will satisfy a need in the foreign market - this can be determined by having your product evaluated abroad, via sending samples to prospective agents, distributors or at a trade show. If your product is doing well at home - that is a good sign that it will have appeal abroad. You must consider how to get your product into the foreign market. This will includes:
packaging,
shipping,
tariff and non-tariff trade barriers.
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Pricing procedure for costing and export quotation Checklist of Export Pricing Strategy Costing in your local currency and convert to foreign currency for export pricing of your products. Summary of Export Price Costing |
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