2. The follow-up of contacts made
3. The
promotion of the company's product abroad
4. The processing of an export order once received
The processing of an export order itself
involves a number of stages:
1. Receipt and initial handling of export order
2. Preparation of work order and credit check
3. Filling of order and
packing
4.
Documentation and
shipping
5.
Marine Insurance, invoicing and
collection
6. Follow-up for new business
Keeping Export Records
Keep records of all export contacts,
correspondence, inquiries, purchase orders, invoices,
shipping documents,
insurance certificates,
export expenses, etc. With filing system for easy reference.
Export Products Brochure
Printed materials must be examined to assess it's suitability for export promotion. The information should be in English or if feasible, in the local foreign language.
A short description of the company, covering its history, products, plant capacity, sales, markets, customer references, pictures, specification etc., will be useful in finding
agents or
distributors and in convincing prospective importers that the company is a reputable manufacturer.
How to Develop your Export Market?
Marketing Plan for Export
The most important export preparation is developing an
Export Marketing Plan.
Such a
Plan will give a sense of direction to export activities. It must be clear and comprehensive and it should be set out on paper to guide the efforts of the
Export Manager and his team.
It should serve as the document for reviewing or to appraise any export progress or for evaluating export performance on a quarterly or half-yearly basis.
The plan should cover a wide range of activities from:
Market entry, analysis of competition,
product research,
modification and production. Selection of
channels of distribution,
pricing,
shipping,
documentation,
market research and sales analysis etc.
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