In international trade, exporters are often far away from their foreign buyers, efficient communication becomes a high priority. Facsimile, Internet,
eMail, FaceBook and many other available internet marketing media have the benefit of speed, accuracy and automatic reception with written record.
Telephone, although fast and direct, provides no written records and time differences around the world often means that the buyer is sleeping, when you are at your office.
Letters also play an important
role in international trade - for sales introductions, answering inquiries, confirming telephone conversations, etc.
Manners are personality -- the
manifestation of a company
innate character and attitude.
make or break business transactions.