Secrets of International Trading © copyright
"...one firm received an order from a chain store for Hot Sauce that requires two year's production in one export order..."
It is no good developing an export market if your production capacity cannot meet the demands of the new foreign market.
Procedures for Export You can start with an Export Manager and Secretary or perhaps as part of your existing Marketing Department and allocate some funds to finance the export operation.
It should start off by appointing a competent person called an Export Manager and assisted by a secretary. Further clerical support can be provided later. Marketing Plan for Export
In international trade, exporters are often far away from their foreign buyers, efficient communication becomes a high priority. Telex, Facsimile, Internet and E-Mail have the benefit of speed, accuracy and automatic reception with written record.
Telephone, although fast and direct, provides no written records and time differences around the world often mean that the buyer is sleeping, when you are at your office.
Letters also play an important role in international trade - for sales introductions, answering inquiries, confirming telephone conversations, etc.
Procedures for Export, Keeping Export Records,
"Lack of export information can