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Part 1 |
In the international market place, Reasons for exporting
2. Create market
diversification and help to offset sales fluctuations in the local market. 3. Contribute to increase production at optimum level and allow continue growth. 4. Provide new opportunities and challenges to management. |
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How to Assess Export Potential? Many firms has taken the exporting path and are supplying world markets with a wide variety of products. In the international market place, the size of a company is not an important factor. Smaller firms can be just as effective as large corporations, provided:
2. They make a commitment to export.
Smaller firms often have the advantage of serving market niches. Multinational firms concentrate on expansion into markets that offer the greatest profit potential and knowingly bypass segments.
The key factor is to have a good product that will satisfy a need in the foreign market - this can be determined by having your product evaluated abroad, via sending samples to prospective agents, distributors or at a trade show. If your product is doing well in your home market - it is a good sign that it will have appeal abroad.
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