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Secrets of International Trading © copyrightManners are personality -- the outward manifestation of a company or one's innate character and attitude. It can make or break business transactions. Communication by e-mail is no different than writing on your company letterhead. A business communication is business, period. A certain degree of formality is required. The allure of e-mail lies in its speed as well as being cheaper than postal mail or fax. E-mail, although lacking "real" physical stationery do present an outward manifestation of the sender innate character and attitude. There should be no reason for the recipient to find the sender lacking in manners and good taste. Due to it's ease of use, e-mail often takes the form of a few short notes or paragraphs and is being abused, when the sender find that they can send any kind of messages to anyone with a hastily and badly written e-message. Most people know how to send e-mail but they don't know how to use it and the advantages of using e-mail can be quickly outweigh by liabilities for the careless. Simple mistakes can easily offend the recipient and sour a new business relationship.
The 4 P's of business protocol 1. Polite 2. Prompt 3. Precise 4. Persist What is involved in writing polite e-mail messages? The recommended style is formal as in any written communication, that is, until both parties get to know each other better. |
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The choice of words should avoid expressions that may mean very little or something quite different to the recipient, like: drop in anytime or acronyms like: IMHO FWIW BTW PLS or KIV
3. Precise |
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4. Persist Most of the time, any form of communication, can go astray or were delivered late -- electronic mail or other wise. Many users have no idea how e-mail function on the Internet and usually gives a disbelieving look, when the intended recipient said that they didn't receive or the email was delivered several days late. Therefore, before jumping to conclusion, consider the possibility of *lost or late e-mail*.
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